Another example is Science Shops, small entities which provide independent, participatory research support to civil society. However, prior to developing this knowledge dissemination strategy, a review When to disseminate . This one- or two-page document clearly and concisely summarises the key conclusions from a research initiative. There are a number of ways to make research papers OA, including at the journal site itself, or self-archiving an accepted manuscript in a repository or personal website. Science festivals are community-based showcases of science and technology that take place over large areas for several days or weeks and directly involve researchers and practitioners in public outreach. Yes Being active on important mailing lists, forums, and social media is not only a good chance to disseminate your findings to those communities but also offers you the chance to engage with your community and potentially spark new ideas and collaborations. Careful consideration should be given to licensing of materials, depending on what your intended outcomes from the project are (see Rule 1). No, Is the Subject Area "Scientific publishing" applicable to this article? UNIFEM Guidance Note on Developing an Evaluation Dissemination Strategy. A periodical newsletter could be released in order to provide project updates and other news, to keep the community informed and activated regarding project issues. As noted above, you should begin to develop your strategy during the preparation stage of the evaluation and integrate additional information as the evaluation progresses. Overcoming geographic barriers is also important, as well as the consideration of differences in time zones and the other commitments that participants might have. S��ɵ;���+��{lw������*�"��U=nP\6��ۀo��=fW��ېE����w��D�c�Q�%�N�v̀�Kr��א| This can be published on your institutional website as well as on research blogs, thematic hubs, or simply posted on your social media profiles. Specifically, the dissemination of two curricula, “Focus on Kids” and “Safer Following Wilson and colleagues [12], we here define research dissemination as a planned process that involves consideration of target audiences, consideration of the settings in which research findings are to be received, and communicating and interacting with wider audiences in ways that will facilitate research uptake and understanding. Writing effective evaluation and dissemination/diffusion plans: ... the project to ensure that the evaluation strategies best match the planned work, and also so that the planned work is guided by contemporary learning theories. Research is not linear, however, and so you might find it best to treat the plan as a living document to be flexibly adapted as the direction of research changes. For example, The Civilians—a New York–based investigative theatre company—received a three-year grant to develop The Great Immensity, a play addressing the complexity of climate change. Free media coverage can be an easy way to get results out to as many people as possible. The Open Science MOOC has also curated a list of resources for its module on Public Engagement with Science, and includes key research articles, organisations, and services to help with wider scientific engagement. Programmes need to develop a dissemination strategy and ensure that it is adhered to. Consider using intra- and interdepartmental in-services, journal clubs, online media, lectures, conferences (such as an abstract … The strategy is a part of Task 8.1 of the iSCAPE project. It is similar to other entries in the Ten Simple Rules series (e.g., [13,14]). Such an approach can be especially powerful in getting the message across to decision-makers and thought-leaders, although the resources required to schedule and potentially travel to such meetings means you should target such activities very carefully. 0 Evaluation of dissemination efforts is an essential part of the process. The last two decades have seen the majority of scholarly journals move online, and scholarly books are increasingly found online as well as in print. The Secretariat-General issues general guidelines for the evaluation work in the DGs, it arranges training courses for staff and it organises External Evaluation Network meetings. Evaluating dissemination strategies to promote preteen HPV vaccination. Writing effective evaluation and dissemination/diffusion plans: ... A team with a complementary set of experiences, expertise and training will assure an optimal evaluation strategy for the proposed project. To enable reuse, embrace open licenses. Professional academic social networks such as ResearchGate and Academia.edu boast millions of users. A prominent example from the German-speaking area is Giulia Enders, who won the first prize in a science slam that took place in 2012 in Berlin. This will ultimately save you time and make future work easier. In addition, the evaluation can help you plan your further budget and minimise the spending and dedicating efforts on ineffective dissemination methods. Evaluation of dissemination efforts is an essential part of the process. With science cafés and hackerspaces, novel, participatory spaces for research production and dissemination are emerging—both online and offline. It encompasses a variety of practices covering a range of research processes and outputs, including areas like open access (OA) to publications, open research data, open source software/tools, open workflows, citizen science, open educational resources, and alternative methods for research evaluation including open peer review [19]. The YouTube video of her fascinating talk about the gut has received over 1 million views. In recent years, new types of events have emerged that aim at involving the general public within the research process itself, including science slams and open lab days. Create associated appropriate social media accounts (e.g., Twitter, Facebook, LinkedIn, SlideShare, YouTube) and link to this from the project website. Many thanks to everyone who engaged with the workshops we conducted as part of this grant award. 5. This limitation, however, prevents the use of materials in many forms of (open) educational resources and other open projects, including Wikipedia. Yes The implementation of project evaluation and evaluation report; Follow-up, dissemination and knowledge sharing of evaluation outcomes. Although some of the strategies used to evaluate clinical services might be relevant for evaluating dissemination practices, a paradigm for the complete evaluation of transfer strategies would not have the same basic assumptions as one for clinical research (42,93). Alternatively, involving businesses early on can align research to industry requirements and expectations, thus potentially increasing commercial impact. Most universities and large research organisations have an office for public affairs or communication: liaise with these experts to disseminate research findings widely through public media. ��%"�g�47ˀӒ)� �S�+�)��QB\j����դ����3z�z0��g�c8�!��C~;�C�.5�o�Ը�At��fd`�X��1�ξN��g��7��)1S;�2FQ� ��� Formative evaluation, pilot test results . Science slams are short talks in which researchers explain a scientific topic to a typically nonexpert audience. People like to see progress and react positively to narrative, so give regular updates to followers on social media, for example, blogging or tweeting early research findings for early feedback. In-person dissemination does not just have to be at stuffy conferences. While they are usually linked to universities, hacker and maker spaces tend to be community-run locations, where people with an interest in science, engineering, and art meet and collaborate on projects. To maximise the impact of your conference presentations or posters, there are several steps that can be taken. Decisions will need to be made about the level of dissemination to be carried out. %%EOF For instance, you can upload your slides to a general-purpose repository such as Figshare or Zenodo and add a digital object identifier (DOI) to your presentation. Embracing open science principles can boost the impact of research. In any case, active involvement of citizens and other target audiences beyond academia can help increase the societal impact of your research [17]. The strategies (including combinations) will be ordered by the number of true cases detected, from least to greatest, and the principles of dominance and extended dominance will be applied to eliminate redundant strategies from the analysis. PLoS Comput Biol 16(4): Yes Specify who exactly you want your research results to reach, for which purposes, and what their general characteristics might be (e.g., policy makers, patient groups, non-governmental organisations). 1. University and National Library, University of Debrecen, Debrecen, Hungary, Affiliation This initiative receives approximately 50 submissions a year, demonstrating the popularity of novel forms of research dissemination. (… Projects have even successfully disseminated scientific findings through art. It takes 17 years, on average, to translate 14% of original research into benefits for the public. Published research proposals, protocols, and open notebooks act as advertisements for ongoing research and enable others to reuse methods, exposing the continuous and collaborative nature of scholarship. In particular, digital technologies invoke new ways of reaching and involving audiences beyond their usual primary dissemination targets (i.e., other scholars) to actively involve peers or citizens who would otherwise remain out of reach for traditional methods of communication [7]. This Program Operations evaluation focuses on the ongoing Centers for Disease Control and Prevention (CDC) “Programs That Work” project. 1 0 81 41. Disseminating early and often showcases the progress of your work and demonstrates productivity and engagement as part of an agile development workflow. PROJECT EVALUATION ♦ Project monitoring focusing on activities and outputs and their contribution to outcomes. Form and content go hand in hand. Variations of these licenses are less permissive and can constrain reuse for commercial or derivative purposes. ��r�\�`٩$�A"���c`bd�8�D����s�/� ,� Creating a high-quality video might have more impact than, say, a blog post but could be more costly to produce. Dissemination of research is still largely ruled by the written or spoken word. Less formally, Science Cafés or similar events like Pint of Science are public engagement events in casual settings like pubs and coffeehouses. monitoring & evaluation strategy and action plan health, population, and nutrition sector development program. Such participative activities can be as creative as you wish; for example, through games, such as Foldit for protein folding (https://fold.it/portal/). Using researcher identifiers like ORCID when disseminating outputs will ensure that those outputs will be unambiguously linked back to the individual researcher (and even automatically updated to their ORCID profile). Disseminating publications as preprints in advance of or parallel to journal submission can increase impact, as measured by relative citation counts [22]. Think first from the perspective of what they might want or need to hear from you, rather than what you want to tell them. This project evaluated dissemination strategies intended to increase the adoption and implementation of HIV prevention programs for youth in the United States. 2111 0 obj <> endobj The academic discourse on diversity has always included discussions on gender, ethnic and cultural backgrounds, digital literacy, and epistemic, ideological, or economic diversity. These might seem a bit obvious or laborious but are critical first steps towards strategically planning a project. Target and frame the key messages that you want to communicate to specific groups. This also makes it easier to integrate such outputs with other services like ORCID. Alternatively, for a more personal approach, consider reaching out to key stakeholders who might be affected by your research and requesting a meeting, or participating in relevant calls for policy consultations. h��T�j�@��yL(��/�`��85�q��&`������,i��wv� ���jVs=gvdθ Finally, and perhaps most importantly, try not to come across as a ‘scientific robot’, and make sure to communicate the more human personality side of research. Keep in mind, too, that intermediaries such as journalists or science communication organisations can support or mediate the dissemination process. Open Knowledge Maps, Vienna, Austria, Affiliation Practice guidelines are those documents that present the best evidence for a given protocol of treat-ment or care. Additional guidance on evaluation is available from the ILO Evaluation Unit (EVAL). Engage intermediaries and leverage any relevant existing networks to help amplify messages. Evaluating dissemination strategies to promote preteen HPV vaccination Joan R Cates , Sandra J Diehl , Jamie L Crandell , and Tamera Coyne-Beasley School of Journalism and Mass Communication, University of North Carolina at Chapel Hill, University of North Carolina, Chapel Hill, NC 27599-3365 USA . The goal is to provide stakeholders (primarily researchers but also intermediaries) with an entry point to innovative dissemination, so that they can choose methods and tools based on their audience, their skills, and their requirements. Individuals are not just ‘empty vessels’ to be filled with new knowledge, and having a deeper contextual understanding of your audience can make a real difference to the success of your engagement practices. The OpenUP survey showed that nearly half of the respondents (41%) use academic social networks as a medium to disseminate their research, and a quarter of respondents (26%) said that these networks informed their professional work [16]. Next to classic scientific conferences, different types of events addressing wider audiences have emerged. There are several general types of evaluation information that can be disseminated, depending on the nature and stage of a project. Get to know your target audiences, their needs and expectations of the research outcomes, as well as their preferred communication channels to develop a detailed understanding of their interests and align your messages and media with their needs and priorities. As previously discussed, you may also consider creating a video abstract for a paper or project. h�b```�k�@r �1� EY8�8 N`�)�if`hK�r�Q`�o�Et�߅?�V�%�0~`�a~�p��&>���T�4�z"_d0/g(w�9���{��>�I+E��2� �a:�x�%62I��bHǾ�;æM��uFttu[y�̩@�Y\4\�N8� !��i�IxН��#iӷ5�7)�Ϛ:��h�����M҆���;�z��rlsQ�}"��B�I-ѕ�"J7�s��$t�+.fj����8��c�T�։� J�]��o��;���,�X�|a��Mk@&[�.jOR��Ѧ��薳k��& �m��� ����0t4H4it40J �HGG�z�S� @d0t �v0dt0�Y@}�@Q�� ���lR����Q� �h`R�@m � �à2����Ah��P� ���v1 The Charter is updated regularly. A PDF file should load here. Yes Let your artistic side loose or use new visualisation techniques to produce intuitive, attractive data displays. Toolkit Part 3: Dissemination Strategies in Evidence-based Policy and Practice The Collaborative seeks to deepen interactions with policymakers, developing evidence based policy solution. In terms of scientific communication, however, not only raising awareness about diversity issues but also increasing visibility of underrepresented minorities in research or including more women in science communication teams should be considered, and embedded in projects from the outset. (2020) Ten simple rules for innovative dissemination of research. Some examples of quantitative indicators include the following: Some examples of qualitative indicators include the following: We recognise that researchers are usually already very busy, and we do not seek to pressurise them further by increasing their burdens. Depending on the size of your project and budget, you might want to produce hard copy material such as leaflets or fact sheets, as well as branded giveaways to increase awareness of your project. In order to know what worked and which strategies did not generate the desired outcomes, all the research activities should be rigorously assessed. Three dissemination strategies are implemented and evaluated in different scenarios, e.g., city center and parking lot, and they include: (1) a strategy that replicates the content that has traversed the least number of hops, LNHF; (2) a strategy that replicates the To determine if a dissemination strategy was well chosen and executed, build an evaluation component into dissemination activities to see if they have achieved their aims. If working in groups, distribute tasks and effort to ensure regular updates of content targeted to different communities. Open and Reproducible Research Group, Institute of Interactive Systems and Data Science, Graz University of Technology and Know-Center GmbH, Graz, Austria, Affiliation Respect inclusion in scientific dissemination by creating messages that reflect and respect diversity regarding factors like gender, demography, and ability. Once you have begun to disseminate your research finding or product, consider how you might evaluate the effect that your dissemination strategies have on getting your message to end users. You never know how these small steps might end up having a wider impact on your research and career. However, these traditional communication vehicles have largely retained similar functions and formats during this transition. The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript. Some of these suggestions or platforms might not work across all project types, and it is important for researchers to find which methods work best for them. Making an audience aware of new and relevant information is termed “dissemination” which literally means “to scatter, or sow”. 710722. knowledge dissemination strategy using those communica-tion channels most useful and effective for disseminating the findings to a very specific audience, that is, clinical research - ers in the field of NGx, was envisioned. Very often, traditional publishing takes a long time, with the waiting time between submission and acceptance of a paper being in excess of 100 days [23]. Funding: This work was partly funded by the OpenUP project, which received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No. Implementation and dissemination are those methods utilised to encourage uptake of evidence by prac-titioners to improve patient outcomes. 5 However, when the term is applied to achieving an effective flow of information between a source and audience, it is important that the process is not haphazard, like the scattering of seeds. Another important aspect is assessing how the communication messages are framed, and if the chosen format and content is appropriate to address and respect all audiences. Researchers are now often partially evaluated based on such, or expected to include dissemination plans in grant applications. No, Is the Subject Area "Internet" applicable to this article? A structured and detailed plan should account for all the steps outlined in this module. 2124 0 obj <>/Filter/FlateDecode/ID[<106B07F2E4BD6243ADE221EC30C65B06>]/Index[2111 22]/Info 2110 0 R/Length 81/Prev 1455700/Root 2112 0 R/Size 2133/Type/XRef/W[1 3 1]>>stream Despite changes in communication technologies and models, there are some basic organisational aspects of dissemination that remain important: to define objectives, map potential target audience(s), target messages, define mode of communication/engagement, and create a dissemination plan. Traditional research outputs like research articles and books can be complemented with innovative dissemination to boost impact; for example, by preparing accompanying nonspecialist summaries, press releases, blog posts, and visual/video abstracts to better reach your target audiences. Innovative dissemination, then, means dissemination that goes beyond traditional academic publishing (e.g., academic journals, books, or monographs) and meetings (conferences and workshops) to achieve more widespread research uptake and understanding. Consider including a blog to disseminate core findings or give important project updates. Implementation Science, Aug 2015 Joan R Cates, Sandra J Diehl, Jamie L Crandell, Tamera Coyne-Beasley. If not, why not? Having things such as a code of conduct, diversity statement, and contributing guidelines can really help provide this for projects. Dissemination of Evidence Based Practice and Nursing Research Overview For this module, the strategies related to dissemination of evidence-based practice are reviewed. While the specifics of each program’s M&E plan will look different, they should all follow the same basic structure and include the same key elements. Another useful tool to disseminate traditional research outputs is to release a research summary document. Melody Bockenfeld. Dissemination is increasingly done at earlier stages of the research life cycle, and such wider and more interactive engagement is becoming an integral part of the whole research workflow. Evaluating the success of your dissemination efforts is an iterative process. The Agency for Healthcare Research and Quality (AHRQ) Effective Healthcare (EHC) Program funds individual researchers, research centers, and academic organizations to work with AHRQ to produce effectiveness and comparative effectiveness research for clinicians and consumers.1 Comparative effectiveness research (CER) compares the benefits, harms, and effectiveness of health interventions for the prevention, diagnosis, treatment, and management of clinical conditions and the improvement of he… 8 Evaluation of dissemination strategies 49. iv. Innovative dissemination practices often require different resources and skills than traditional dissemination methods. We have developed a four-phase model to facilitate the development, evaluation, and widespread dissemination of innovative strategies to train the biomedical research workforce. Methods of Dissemination Once the dissemination objective and the audience are identified, there are a variety of ways to share the developed content. 6-part strategy for effective dissemination 3. However, as with all possible methods, it is worth considering the relative costs versus benefits of such an approach. Research should reach all who might be affected by it. Hence, a citizen science project, which involves citizens in data collection but does not otherwise educate them about the research, is not here considered innovative dissemination. Communication & Dissemination Manager. and Evaluation of National Health Strategies, held in Glion-sur-Montreux, Switzerland, 14–15 July 2010. WHO is particularly grateful to country monitoring and evaluation experts in Benin, Ethiopia, Ghana, Kenya, Mali, Mozambique, Nepal, Rwanda, Sierra Leone and Uganda, who facilitated the testing and review of the document at country level. What is it that you want them to take away? A dissemination strategy Dissemination is an integral part of the evaluation strategy and should be thought about at the time that evaluation questions are planned and methods developed. Evaluation Dissemination: Dissemination Strategies 9A (pdf slides kB) This information sheet includes ideas for different ways of dissemination that might be included within a communication plan. Whether communicating as an individual researcher, a research project, or a research organisation, establishing a prominent and unique identity online and offline is essential for communicating. The goal is to provide stakeholders (primarily researchers but also intermediaries) with an entry point to innovative dissemination, so that they can choose methods and tools based on their audience, their skills, and their requirements. a plan for evaluating the effectiveness of the dissemination a plan to manage ongoing changes to the guideline and associated dissemination strategy. With research moving beyond the walls of universities, there are several types of places for more participatory events. Center for Digital Safety and Security, AIT Austrian Institute of Technology, Vienna, Austria. Such evaluation should be measured via the use of a combination of quantitative and qualitative indicators (which should be already foreseen in the planning stage of dissemination; see Rule 1). As a result of different skills and tools needed, there may be higher costs associated with some aspects of innovative dissemination. Assess your dissemination activities. An example of a template that you can use to help prepare a dissemination plan is at Appendix 1. %PDF-1.5 %���� Research institutes and funding bodies typically have a variety of policies and guidance about the use and licensing of such materials, and should be consulted prior to releasing any materials. These approaches include popular science magazines and science shows on television and the radio. https://doi.org/10.1371/journal.pcbi.1007704.g001. How we communicate research is changing because of new (especially digital) possibilities. The rapid scale up of the response has been accompanied by an increasing emphasis on measurable indicators and results. This European Coordination and Support Action grant award addressed key aspects and challenges of the currently transforming science landscape and proposed recommendations and solutions addressing the needs of researchers, innovators, the public, and funding bodies. Copyright: © 2020 Ross-Hellauer et al. �+%����f �S��'�� �����S�*���.�u�1n2���1"i�������0��?�θbd޸j �ɼk�l�=mΤ��LZ�l�u�u�|R���^��ʺ���XR�&���e>����׋�/B�C�%Uw#*���5u9m��%E���`��4�F�}}]O�_�(J������e[v����]�Nۡ~{�����_��''$R��^|�o}�� �v��t>rW)� *�ۅ���F���4>�i�4�&�ORd����߭. The Hub lists a catalogue of innovative dissemination services, organised according to the following categories, with some suggested tools: The Hub here represents just one attempt to create a registry of resources related to scholarly communication. They represent the synthesis of multidimensional research activities undertaken within the OpenUP project (https://www.openuphub.eu/). conducting evaluations, as well as in dissemination of reports and use of evaluation results. A monitoring and evaluation (M&E) plan is a document that helps to track and assess the results of the interventions throughout the life of a program. Dissemination Strategies. But digital dissemination can happen in a variety of ways beyond the traditional modes: social media have become more widely used among researchers [1,2,3], and the use of blogs and wikis as a specific form of ‘open notebook science’ has been popular for more than a decade [4]. Beyond the increase in the use of web-based and computational technologies, other trends in research cultures have had a profound effect on dissemination. 7. Some researchers have even decided to make all of their research findings public in real time by keeping open notebooks [5,6]. If your data visualisations could be considered too technical and not easily understandable by a nonexpert reader, consider creating an ad hoc image for this document; sometimes this can also take the form of a graphical abstract or infographic. Dissemination Planning Tool Website A tool that can be used to frame the objectives for dissemination, which will guide the materials that need to be created and the method of dissemination. It can combine several studies by the same investigator or by a research group and should integrate two main components: key findings and fact sheets (preferably with graphical images to illustrate your point). Once you have begun to disseminate your research finding or product, consider how you might evaluate the effect that your dissemination strategies have on getting your message to end users. Scholarship is a collective endeavour, and so we should not expect its dissemination to be unidirectional, especially not in the digital age. Graphic representation of quantitative information reaches back to ‘earliest map-making and visual depiction’ [29]. When it comes to innovative dissemination, the goal is usually that the materials are accessible to as large an audience as possible. Yes Effective dissemination strategies reflect a goal, such as informing or motivating an audience. Invite and engage others to foster participation and collaboration with research audiences. The advice is directed towards both individual researchers and research teams or projects. Always be prepared with a 30 second ‘elevator pitch’ that sums up your project in a confident and concise manner—such encounters may be the gateways to greater engagement or opportunities. Colleen Brown. Aim for a sustained presence with new and engaging content to reinforce project messaging, and this can help to establish a core following group or user base within different platforms. As technologies have advanced, so have our means of visually representing data. And don’t forget the value of serendipity—who knows who you’ll meet in the course of your everyday meetings and travels. Other platforms such as ScienceOpen and Kudos allow authors to attach nonspecialist summaries to each of their research papers. We also excluded non-research sources, such as editorials, opinion pieces, and narrative stories that contain descriptions of dissemination strategies without systematic evaluation. A similar project is the 101 Innovations in Scholarly Communication project, which contains different tools and services for all parts of a generalised research workflow, including dissemination and outreach. Most obviously, this could take the form of data visualisation. Initiatives such as Zooniverse (https://www.zooniverse.org/) serve as great examples of allowing anyone to freely participate in cutting-edge ‘people-powered research’. If appropriate open licenses are not used, while materials may be free to access, they cannot be widely used, modified, or shared. Objectives Identify the key strategies to implementation of evidence-based practice. Dissemination of other open science outputs that would usually remain hidden also not only helps to ensure the transparency and increased reproducibility of research [24], but also means that more research elements are released that can potentially impact upon others by creating network effects through reuse. What is dissemination? ); and. No, PLOS is a nonprofit 501(c)(3) corporation, #C2354500, based in San Francisco, California, US, https://doi.org/10.1371/journal.pcbi.1007704, https://digitalcommons.lsu.edu/gradschool_dissertations/1051, https://doi.org/10.1080/13596748.2011.626971, https://doi.org/10.1016/j.jbusres.2017.12.043, https://doi.org/10.12688/f1000research.8460.3, http://blogs.lse.ac.uk/impactofsocialsciences/2018/03/16/how-to-make-the-most-of-an-academic-conference-a-checklist-for-before-during-and-after-the-meeting/, https://doi.org/10.1007/978-3-540-33037-0_2, Visualising data: tools to help create innovative visual representations of data (e.g., Nodegoat, DataHero, Plot.ly), Sharing notebooks, protocols, and workflows: ways to share outputs that document and share research processes, including notebooks, protocols, and workflows (e.g., HiveBench, Protocols.io, Open Notebook Science Network), Crowdsourcing and collaboration: platforms that help researchers and those outside academia to come together to perform research and share ideas (e.g., Thinklab, Linknovate, Just One Giant Lab), Profiles and networking: platforms to raise academic profile and find collaboration and funding opportunities with new partners (e.g., Humanities Commons, ORCID, ImpactStory), Organiding events: tools to help plan, facilitate, and publicise academic events (e.g., Open Conference Systems, Sched, ConfTool), Outreach to wider public: channels to help broadcast your research to audiences beyond academia, including policy makers, young people, industry, and broader society (e.g., Famelab, Kudos, Pint of Science), Publishing: platforms, tools, and services to help you publish your research (e.g., Open Science Framework, dokieli, ScienceMatters), Archive and share: preprint servers and repositories to help you archive and share your texts, data, software, posters, and more (e.g., BitBucket, GitHub, RunMyCode). Engage those with special specific skills in the use and/or development of appropriate communication tools, to help you in using the right language and support you in finding the suitable occasions to reach your identified audience. You might want to share your findings with wider nonacademic audiences to raise awareness of particular issues or invite audience engagement, participation, and feedback. If you do not see its contents the file may be temporarily unavailable at the journal website or you do not have a PDF plug-in installed and enabled in your browser. National and Kapodistrian University of Athens, Athens, Greece, Affiliation Yes Citation: Ross-Hellauer T, Tennant JP, Banelytė V, Gorogh E, Luzi D, Kraker P, et al. Create a striking visual identity, with a compelling logo, core colours, and a project slogan. We hope that these simple rules provide guidance for researchers and their future projects, especially as the tools and services available evolve through time. Programmes need to develop a dissemination strategy and Many funded research projects require a dissemination plan. Searches were not restricted by language or publication type. Type of evaluation information . In the age of open research, don’t just broadcast. In order to know what worked and which strategies did not generate the desired outcomes, all the research activities should be rigorously assessed. Start by asking yourself what you want to achieve with your dissemination. A hand search and a search in the grey literature, also done in February 2016, were added. Making FAIR (Findable, Accessible, Interoperable, Reusable) research data and code available enables reuse and remixing of core research outputs, which can also lead to further citations for projects [25,26,27]. The best in this case is the widely adopted Creative Commons licenses, CC BY or CC 0. A glossary of evaluation terms can be found in Annex 1. Decisions will need to be made about the level of dissemination to be carried out. AstroDance tells the story of the search for gravitational waves through a combination of dance, multimedia, sound, and computer simulations. Additionally, the tool helps the user allocate resources to achieve the dissemination objectives. Dissemination can occur in many forms within your organization and beyond, and it should be part of the planning process for the full project. These include programme monitoring data, behavioural and biological trends data and evaluation of programmes. Of course, not everyone is a trained artist, and this will be dependent on your personal skills. Science comics can be used, in the words of McDermott, Partridge, and Bromberg [30], to ‘communicate difficult ideas efficiently, illuminate obscure concepts, and create a metaphor that can be much more memorable than a straightforward description of the concept itself’. CONCEPT OF PROJECT EVALUATION EVALUATION AS PART OF MANAGING FOR IMPACT Design, monitoring and evaluation … New online formats for interaction with the wider public, such as TED talks broadcast via YouTube, often receive millions of views. Please do not hesitate to contact them and share your examples of evaluation dissemination: we would be happy to publish them in this C4D space! How do you develop an Evaluation Dissemination Strategy? As part of this, it is a key responsibility to create a healthy and welcoming environment for participation. Dissemination is an integral part of the evaluation strategy and should be thought about at the time that evaluation questions are planned and methods developed. Once results have been analyzed, evaluation findings may be shared with clients and stakeholders, including participants and community members. This first strategic step will make all other subsequent steps much simpler, as well as guide how you define the success of your activities. Powerful trends towards responsible research and innovation, the increasing globalisation of research, and the emergence and inclusion of new or previously excluded stakeholders or communities are also reshaping the purposes of dissemination as well as the scope and nature of its audiences. Disseminate findings through art or multimedia interpretations. The case for better dissemination 2. Our recommendations, however, come at a time when there are shifting norms in how researchers are expected to engage with society through new technologies. Create a brand by giving your project a unique name, ideally with some intuitive relation to the issue you are investigating. Questionnaires, interviews, observations, and assessments could also be used to measure the impact. There are countless media outlets interested in science-related stories. This can be broadly broken down into services for communication through social media (e.g., Twitter), as well as those designed for sharing of scholarly outputs, including posters and presentations (e.g., Zenodo or Figshare). Sensitivity analysis will be undertaken to explore the impact on results of any changes in assumptions, for example, time taken for a strategy. JT is the founder of the Open Science MOOC, and a former employee of ScienceOpen. Assessing and identifying the most successful practices will give you the evidence for the most effective strategies to reach your audience. After this success, she got an offer to write a book about the gut and the digestive system, which has since been published and translated into many languages. �q �Di�&i��tȀS�AA Design and critically evaluate an appropriate dissemination strategy for the research project discussed in Haxell (2014). Who is most affected by your research? endstream endobj 2112 0 obj <>/Metadata 200 0 R/OCProperties<>/OCGs[2125 0 R]>>/Outlines 252 0 R/PageLayout/SinglePage/Pages 2102 0 R/StructTreeRoot 333 0 R/Type/Catalog>> endobj 2113 0 obj <>/ExtGState<>/Font<>/Properties<>/XObject<>>>/Rotate 0/StructParents 0/Tabs/S/Type/Page>> endobj 2114 0 obj <>stream For more information about PLOS Subject Areas, click The advice is directed towards both individual researchers and research teams or projects. Firstly, OA publications seem to accrue more citations than their closed counterparts, as well as having a variety of possible wider economic and societal benefits [21]. This article sets out 10 easy steps researchers can take to disseminate their work in novel and engaging ways, and hence increase the impact of their research on science and society. Despite the differences between USAID and UNIFEM this volume provides guidance for developing a dissemination plan at the start of an evaluation and updating it as the evaluation proceeds. Studies evaluating dissemination strategies, involving patients and/or reaching patients, were included. h�bbd```b``)��/�d8�d>"�����`� ESS Evaluation Dissemination FV (2).pdf 21.5 MB. The push towards greater public understanding of science and research since the 1980s, and an emphasis on engagement and participation of non-research audiences have brought about new forms of dissemination [9]. As mentioned earlier in the Morrow (2013) project, parents play a vital role in shaping the lives of children and therefore, they should be the first target audience in the research with children. Interdisciplinary teams must be mindful of the potential for miscommunication. Evaluation Dissemination: Dissemination Opportunities 9B (pdf slides kB) This list of websites includes details of where you might disseminate findings from your evaluation.